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By Don Redding on September 18th, 2006
BBC’s first public value test
The BBC is to use the public value test mechanism for the first time, to assess the value of a management proposal for new on-demand services. These comprise simulcast TV over the internet; catch-up TV via the internet and digital cable for seven days after first broadcast; and the use of cleared audio material for downloading over the internet. All the services would be managed through a new consolidated ‘BBC iPlayer’.
As part of the test, Ofcom will conduct its first ‘market impact assessment’ of the services.
The BBC information is at www.bbcgovernors.co.uk/docs/publicvaluetest.html and the Ofcom info is at www.ofcom.org.uk/research/tv/bbcmias/ondemand/
