By: Russ
Ofcom proposals on junk food adverts
Lisa: It’s not our fault our generation has short attention spans, Dad. We watch an appalling amount of TV.
Homer: Don’t you ever, EVER talk that way about television.
Folks, you may have read about this in the press lately. Under pressure from the DCMS, Ofcom is now consulting on options to restrict adverts for junk food and fizzy drinks. Ofcom are seeking comment on proposed time-place-manner restrictions, and appear to strongly prefer an industry solution.
The full consultation document is here. Comments are due by no later than 6 June 2006 (you can comment online here).
This is not a great position for Ofcom: It’s hard enough to promote vague and meaningless concepts like media literacy … but now Ofcom will be blamed if the UK doesn’t slim down!
UPDATE: For a glimpse of life under the new Ofcom regime, click here.
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