OFT clears multi-media mergers - BSkyB/Easynet and NTL/Telewest

Press Release

The OFT today announced the clearance of the proposed acquisition by BSkyB Broadband Services Limited (Sky) of Easynet Group Plc (Easynet) and the merger of NTL Incorporated (ntl) and Telewest Global, Inc (Telewest).

The OFT has decided that the test for merger reference to the Competition Commission is not met in either case. Both cases relate to the emergence of Digital Subscriber Line (DSL) as an alternative means to provide ‘triple-play’ (pay-TV, internet and telecommunications) services.

Sky/Easynet: Sky�s acquisition of Easynet will enable it to offer triple-play services, in which it currently has no offering, in competition with other providers. Consumers may be expected to benefit from this.

The OFT�s merger assessment has focused on the impact of the merger itself, rather than concerns about how the relevant markets are currently working from a competition standpoint. Competition between Sky and Easynet is currently insignificant but third parties have raised concerns about the potential for Sky blocking the supply of pay-TV content to its emerging DSL rivals given its market power in premium content provision and its significant buyer power in non-premium content. However, Sky already has the potential to do this and the merger does not materially alter its incentives in this area.

ntl/Telewest : Telewest and ntl are now the only two cable operators but, as their local networks do not overlap, they do not compete in providing services over cable and the potential for them to do so is minimal. Where they do overlap (in wholesale telecommunications services and narrowband internet) outside their local cable networks they will still face a number of other significant competitors.

Currently, ntl and Telewest are both buyers of pay-TV content and Telewest owns a supplier of such content, Flextech. Concerns were expressed to us that the merged entity could either cease to supply Flextech content to DSL rivals, and/or use its buyer power to block the supply of third party pay-TV content, to its rivals (i.e. seek �exclusivity� over content).

Flextech�s relatively low share of viewers, together with the availability of alternative content undermines the strength of the first concern. In considering the second concern the OFT noted that the Competition Commission was comfortable with a similar level of buyer power when it last considered a merger of cable operators, and there is no evidence to suggest that a different view needs to be taken now. Furthermore, several potential competitors did not share this concern.

It was also suggested that ntl/Telewest now have the ability and incentive to refuse to buy content that competed with Flextech, but this is inconsistent with the concern that they would seek to gain exclusivity over the supply of pay-TV content, and was not supported by other content providers.

Accordingly the OFT has decided that the competition concerns raised either do not result from the mergers or are not sufficiently significant to warrant reference to the Competition Commission.

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