By: Don Redding
Freeview knowingly undersold
Or, Strange Moments with VLV (1).
As we know Freeview has been the runaway success of digital TV, its take-up ever rising. But at VLV’s autumn conference today the platform’s general manager admitted there were people who are told they can’t get the service when actually they can. It all comes down to the way that postcode database searches work, and to Freeview’s sensible decision, back at the start, that it could dent confidence in the service if people got a ‘false positive’ response when they asked whether they could get Freeview in their area. The alternative was to allow a larger number of ‘false negative’ answers.
General manager Ilse Howling (great name) advised consumers who have been told they can’t receive the service to agree with their retailer that if the box won’t work they can return it, then take one home and try…
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