From today’s FT Mudlark:

Entries came from as far away as Prague in Mudlark’s contest to help BT Group find a new name for its fixed-line network.

In the meantime, it’s stuck with the prosaic Access Services.

Many of the better suggestions had to be excluded because they included a reference to BT (under Ofcom rules, the name needs to be distinct).

Nevertheless, they’re too good to be hidden under a bushel. In this vein we have BiTe from David Tildesley, BT Original from Stephen Smith, BTB (for back to basics) from Anthony Aust, and - inspired by previous real efforts such as BT Exact and BT Ignite - BT Excess from Ken Banfield.

Of this category, the best rationale came from Jack Colbourne for BT Monopole - “there’s one in every street and every one belongs to BT. The dominant incumbent is dead, long live the dominant incumbent”.

Chris Elliott put forward Connected, among other names, because it met the “apparent sine qua non that a business name should be grammatically incorrect”.

The traditional material for the network inspired entries, including Copper BTm from a text-savvy Andrew Robertson. But Mudlark’s winner, by Lionel Young, a partner at Deloitte, is CopperCabana. These and other entries (without attribution) are being passed on to BT to see if any strikes a chord.

How about ASBO’d or … BT20CN?