By: Luke
Ofcom agree to let ITV cut religious and children’s programming
Ofcom has granted permission for ITV to reduce the amount of children’s and religious programming it shows, giving the broadcaster a chance to boost ad revenues and cut costs.
Continuing the shift to a non-PSB broadcaster, ITV will be permitted to show a minimum of eight hours of children’s programmes each week. Although, ITV is expected to show about 10 hours of children’s programmes per week in 2005 according to Ofcom.
In a somewhat brave move given the affected constituency - CSFB analyst Frederik Kooij said, “What it means is they have more freedom over the schedule…kids and religion programmes are not the most efficient uses of ad time.”
Ofcom said it accepted ITV’s proposal because more children’s shows, including original UK programming, are available from other broadcasters, especially on digital channels. Which I think is a fair point.
Outraged? - don’t e-mail us, e-mail Ofcom…www.ofcom.org.uk
Nov 30th 2005
wow the first comment!!!!! x x x