Nov 2nd 2004
By: Russ
By: Russ
The ASA - one-stop shop?
The Advertising Standards Authority (ASA), as of yesterday, became the new one-stop shop for review of advertising complaints, both broadcast and non-broadcast. The ASA says: ‘[this] new start helps straighten out the regulatory maze and that�s good news for consumers and for advertisers, too.’ The advertising complaint intake form is here.
Just as a test, yesterday I filed a complaint that the promotional bumpers in-between BBC One programmes depict dangerous activities such as flinging yourself from a ceiling with nothing but a red sash for support, or performing martial arts on a windswept rooftop. Stranger still, the Beeb portrays these dangerous activities as multicultural and somewhat hip.
Activity