By: Luke
Media Literacy To Be Tested With Launch Of Ad-Only Channel!
After getting approval from Ofcom, the Advert Channel is to start broadcasting on the Sky network next week.
In the spirit of convergence, the channel plans to earn most of its revenue from premium-rate phone services using promotions that charge callers about �1.50 a minute.
The channel should really put the nation’s media literacy capabilities to the test!
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