Jul 19th 2004
By: Luke
By: Luke
Ofcom: New Rules For Booze Ads
Ofcom today announced new draft rules on the television advertising of alcoholic drinks.
The draft rules were drawn up in response to views expressed by the drinks industry and by consumer groups that existing rules, inherited from the Independent Television Commission, were insufficiently focused with regard to:
Discouraging advertising likely to be strongly attractive to children and young teenagers.
Discouraging advertising which appears to condone anti-social behaviour related to drinking, particularly with implications of
excess consumption.
Discouraging an implied linkage between drinking alcohol and sexual success.
The full consultation document and related research is available on
Ofcom’s website.
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